At BLUE's official online store, we continue to release new products that remain faithful to the brand's core concept while always incorporating a contemporary interpretation.
BLUE aims to propose essential items that harmonize with the wearer's individuality, regardless of passing trends.
A new standard with timeless texture and silhouette
The "BLUE VCE Crew" uses organic cotton fleece that features the plush texture and ideal thickness seen in sweatshirts from the 1950s and 60s.
The wash process, which uses fine-grained Italian natural stones, creates unique shading on the surface, resulting in a texture and depth not found in off-the-shelf products.
While it has a relaxed-fit silhouette, the higher neckline and a pattern design with slightly rounded shoulders achieve a balance of refined tension and structural harmony.
PRODUCT DETAILS
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Name: VCE Crew
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Material: 100% Cotton (Organic cotton fleece)
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Processing: Stone wash using Italian natural stones
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Specifications: Relaxed fit / slightly higher neckline / rounded shoulder line
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Features:
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Modern reconstruction of 50s-60s sweatshirts
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Balance of material loft and silhouette
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Texture that improves with age
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"Universal Update" as expressed by BLUE
The VCE Crew is inspired by high-quality vintage sweatshirts, updated through modern material technology and pattern design.
What BLUE aims for is not mere nostalgia, but "elevating the universal for the present." This philosophy is woven into the product.
This product is currently available on BLUE's official online store.
We invite you to experience its unique texture and comfort.