CULTURE BANK x Shuttle notes

CULTURE BANK x Shuttle notes コラボレーション
  "CULTURE BANK LABO" is a project that digitizes and archives cultural assets that are disappearing before we even notice. For this collaboration, Shuttle notes considered that by not only archiving this data but also incorporating it into new products, we could ensure these assets remain in people's memories.
The theme is vintage souvenir jackets. We focused on the iconic "tiger" motif. Even among tigers embroidered on vintage souvenir jackets, there are many different expressions. We selected a design from "CULTURE BANK LABO" that would fit Shuttle notes' simple, classic shirts.
BIG JOHN CULTURE BANK CollaborationA crowdfunding campaign launched by Director Tomohiro Yamamoto, who is also a vintage collector. His campaign to maintain 60's GI glasses discovered in LA—which were on the verge of being discarded—in Sabae, Japan, exceeded 4,000% of its goal and became a hot topic. To this day, he continues to maintain vintage products and protect cultural value.
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